Conversion rate optimization
Turn more of the traffic you already pay for into customers.
What it is
Conversion rate optimization finds where visitors drop off and tests changes that move them to the next step. It is usually the cheapest growth lever, because it improves the return on every other channel at once.
What's included
- Funnel and analytics review
- Heatmap and session-recording analysis
- Prioritised test roadmap
- A/B tests on landing pages, forms and checkout
- Page speed and mobile usability fixes
Conversion rate optimization: common questions
- Do I need a lot of traffic for A/B testing?
- For statistically sound tests, yes. On smaller sites we fix clear usability problems first and test only the changes with the biggest expected effect.
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Social media marketing