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Novus Creation

Paid search marketing

Google and Microsoft Ads built around cost per sale.

What it is

Paid search puts your offer in front of people already searching for it. We structure campaigns around the cost of acquiring a customer, cut the search terms that waste budget, and scale the ones that pay back.

What's included

  • Account audit and restructure
  • Search, Performance Max and remarketing campaigns
  • Conversion tracking with Google Tag Manager and GA4
  • Ad copy and landing page testing
  • Weekly search-term and bid hygiene

Paid search marketing: common questions

What budget do I need to start?
Enough to collect meaningful data in your market within a month. We size it with you from your average order value and target cost per sale before any money is spent.

Next service

Conversion rate optimization